Collaborative
Challenge:
At a large college retail chain, we had an opportunity to receive approximately $100,000 in revenue from a major credit card provider to place an ad on each of our college bookstore sites. There were a few schools that would not allow credit cards to advertise to students. The portal website was templated and could only place an ad on all sites at all stores, or not at all. Information Technology (IT) was adamant that this was not viable.
Action:
I hand selected the most forward thinking, creative IT developers and invited them all to a brainstorming session. I communicated the end goal and facilitated a session to come up with ideas on how we can develop a solution and implement it in less than 30 days. I moderated the discussion, encouraging everyone to engage. Within 1 hour, they had a viable solution.
Result:
The company immediately realized $100K in affiliate marketing fees from the client. In addition, the company was able to pursue other new businesses requiring regional or partial coverage of Follett bookstores, attaining nearly $1 million more in revenues that year and a planned $20 million over the next 5 years.
RECENT COMMENTS